Boqii Holding Limited (“Boqii”) is a leading pet-focused platform in China. At Boqii, our vision is to connect people and pets.

Launched in 2008, we offer a one-stop destination for pet parents in China to purchase everything pet-related and share their passion for taking care of their pets. We operate our own online sales platform Boqii Mall, which can be accessed through our mobile app, website, WeChat mini programs, as well as flagship stores on third-party e-commerce platforms. Through these online sales platforms, we provide customers with convenient access to a wide selection of high-quality pet products and an engaging and personalized shopping experience. Our informative and interactive content platform, Boqii Community, allows users to share their pet parenting experiences and discover new products and ways to make their pets healthier and happier. Over the years, we are redefining e-commerce for pet parents by providing an accessible, personalized and enjoyable shopping experience based on a deep understanding of our customers and their pets through data analytics of extensive user interactions and transactions.

We seamlessly connect over hundreds of brand partners with pet parents in China. We offer customers competitively priced global leading brands, emerging local brands, and our own private label brands, Yoken and Mocare. In addition to online sales platforms, we are expanding our offline network connecting over 15,000 physical pet stores and pet hospitals across 250 cities in China. Our offline network increases our brand awareness and allows us to capture more customer traffic and monetization opportunities.